Saturday, February 04, 2012
   
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New Wheel Sponsor - Rolf Prima

We're super happy to have Rolf Prima wheels slicing through the wind for us.  They've got a great line up of wheels to choose from, we'll be racing on the Carbon TT's and training on the Echelon's .

They've set up a great aerodynamics chart on their website that shows how their wheels perform against other top brands - go have a look

Some further specifics on what makes these low spoke count, ultralight wheels fast and strong:

A Technical Introduction to Paired Spoke Wheels:
Rolf Dietrich invented the paired spoke technology that allows us to build lighter wheels with fewerspokes at greater tensions than traditional wheeldesigns.  The following is a brief primmer on the design and technology that has changed the way people think about bicycle wheels today.

Lighter Rims:
Our Paired Spoke Design enables the use of lighter weight rims which significantly lowers rotational weight, enhances climbing and sprinting speed and increases braking performance.
By pairing the spokes at the rim, the lateral force component of spoke tension is neutralized by the opposing lateral force exerted by the second spoke in the pair.  By balancing these opposing lateral forces, Rolf Prima wheels can use substantially lighter rims. As spoke counts are reduced, traditional wheels quickly reach a limit on minimum rim weight. With a given number of spokes, Rolf Prima wheels can use a lighter rim.

Fewer spokes:
With a given rim weight, Rolf Prima wheels are able to use fewer spokes  because they don’t have to contend with the unbalanced lateral forces at play with traditional spoke pattern wheels. And fewer spokes means lighter rotating weight and better aerodynamic performance.

Every Rolf Prima wheel system incorporates several other patented design technologies including Differential Flange Diameter™, Dish Reducing Design™, Self-Aligning Nipple™, Jacketed Nipple Design™, and Zero Offset Flange™ drilling. Our wheels are the technological best choice from professional racers to top-level amateurs.

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